Calibrating Your Value Model

The holiday break provides us an ideal time to calibrate and refocus our efforts and build for the year ahead.  Given the dynamic nature of the business environment, I recommend you consider these two simple questions:  If I were starting my enterprise today, what would I be doing different from what I am doing now?  And what (other than inertia) is holding me back from doing those things now?

The changes we don’t see

Changes in the competitive business environment come slowly.  In the heat of battle — producing and selling what we produce and sell — we often don’t see change…until it has already passed us by.  We tend to do the same things we did last year — maybe a little faster, a little better, a little more efficiently.

But we forget that the market, the competition, the entire business environment is different from what it was a year ago, or even a quarter ago.  Ever so slightly different, perhaps — but then, big changes typically begin life as small changes.

Consequently, the value model that is central to our product or service offering may not be as, well, valuable as it once was.

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    COMPETING IN THE KNOWLEDGE ECONOMY is written by Timothy Powell, an independent researcher and consultant in knowledge strategy. Tim is president of The Knowledge Agency® (TKA) and serves on the faculty of Columbia University's Information and Knowledge Strategy (IKNS) graduate program.

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