Competitiveness and Innovation

The Myth of Second-Mover Advantage

14 May 2013  

Back in the 20th century, it became fashionable in business strategy circles to speak of ‘first mover advantage’.  This idea — that if you got there first and staked out a market, it would forever remain yours to dominate — was used to justify funding business plans that would have otherwise seemed, at best, sketchy. […]