Tim Wood Powell     The value of knowledge

Competitiveness and Innovation

Avoid the Biggest Mistake in Market Intelligence

10 Apr 2013  

The late Ted Levitt, professor at Harvard Business School, used to tell this apocryphal story:  The CEO of a tool manufacturer gathers his executives into a meeting and says, “People, I have bad news.  I’ve discovered our customers don’t want quarter-inch drill bits — they want quarter-inch holes.” What we sell vs. what they buy […]

 

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