You can call me “Don”

One recent Tuesday (June 29th) first thing I got a very excited e-mail from my marketing colleague and friend Professor Plum.  “Did you see the thing in the [NY] Times about the Russian spies who were arrested?”  (Indeed, I had read it earlier with great interest.)  “I know one of those guys, Don Heathfield…he works with a business development firm I’m also working with.”

Interesting coincidence.  Being the research guy I am, I looked up Heathfield and found that his company had a product FutureMap that sounds similar in some respects to a product we’ve been working on at TKA—something to monitor trends and events that could affect a company.  I emailed my futurist colleague and friend Colonel Mustard a link with a “Check this out!” subject line.

Within five minutes Mustard called me back.  “You’re not going to believe it, but I know one of these guys—Donald Heathfield.  I met him through the World Future Society.  He was always asking me for introductions, and to have my clients try out his software.”  We had a rollicking conversation during which Mustard pointed out the many things in Heathfield’s story that didn’t quite add up.

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    COMPETING IN THE KNOWLEDGE ECONOMY is written by Timothy Powell, an independent researcher and consultant in knowledge strategy. Tim is president of The Knowledge Agency® (TKA) and serves on the faculty of Columbia University's Information and Knowledge Strategy (IKNS) graduate program.

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