Customized vs. syndicated intelligence

More ideas from the SCIP09 conference in Chicago…

I’ve worked a lot during my career with business-to-business publishing and information services clients—and consider myself in that business as well.  There are basically two business models for this kind of information—customized and syndicated.

Customized information is that which is developed—often at great effort and expense—and which is highly tailored to the needs of a very small audience or number of “users”.  A consultant’s report is a good example.

Syndicated information is that which is developed—again often at great effort and expense—but that is intended to meet the needs of a much wider audience.  A magazine or a mass-appeal web site are good examples. Read the rest of this entry »

  • Latest Posts

  • Topics

  • Archive

    • collapse2017 (2)
    • expand2016 (8)
    • expand2015 (7)
    • expand2014 (10)
    • expand2013 (12)
    • expand2012 (9)
    • expand2011 (5)
    • expand2010 (9)
    • expand2009 (9)
    • expand2008 (11)
    • expand2007 (13)
  • About this site

    COMPETING IN THE KNOWLEDGE ECONOMY is written by Timothy Powell, an independent researcher and consultant in knowledge strategy. Tim is president of The Knowledge Agency® (TKA) and serves on the faculty of Columbia University's Information and Knowledge Strategy (IKNS) graduate program.

    ===================

    "During my more than three decades in business, I have served more than 100 organizations, ranging from Fortune 500s to government agencies to start-ups. I document my observations here with the intention that they may help you achieve your goals, both professional and personal.

    "These are my opinions, offered for your information only. They are not intended to substitute for professional advice."

    ===================

    We typically publish monthly on or about the 15th of each month, subject to our client workload. Use the RSS feed links below to subscribe to posts and/or comments. Better yet, follow us on Twitter @twpowell to be notified of new posts and related developments.

    Thanks for reading! Please mention us to others and add your non-spam comments and suggestions -- we value your input.

    ===================

    COMPETING IN THE KNOWLEDGE ECONOMY is sponsored by the Knowledge Value Chain® (KVC), a methodology that increases the value and ROI of Data, Information, Knowledge, and Intelligence.

    The contents herein are original, except where otherwise noted. All original contents are Copyright © TW Powell Co. All rights reserved.

    All KVC trademarks, trade names, designs, processes, manuals, and related materials are owned and deployed worldwide exclusively by The Knowledge Agency®. Reg. U.S. Pat. & TM Off.

    ===================

    E SCIENTIA COPIA. Knowledge is the Engine of Value.